Sherry Argov’s perennial #1 bestselling book for women on dating and mate seeking, Why Men Love Bitches: From Doormat to Dreamgirl – A Woman’s Guide to Holding Her Own in a Relationship, has been sending the wrong message to American women at the worst possible time. That book, with a lie for a title, is a wrecking ball. As a public service, she should retitle it Why Men Loathe and Leave Bitches: From Doormat to Dipshit – A Feminist’s Guide to Holding Him in Contempt.
Bitchology doesn’t play silly word games or engage in feminist groupthink. This is a tough-love relationship guide for women who think they’re too nice or too bitchy to succeed with men and haven’t abandoned common sense. It shows that the choice between being a submissive doormat and man-hating bitch is a false one. You lose either way. Fortunately, there’s another approach to attracting, getting, and keeping a great guy that works like a charm.
Men with options in an increasingly global dating market are looking for a different kind of woman – a confidently feminine
one or “Keeper” – and Keepers are in short supply in many parts of the country. That thesis should come as encouraging news to America’s best women, but it’s not as easy as it seems. Perfection isn’t necessary, of course, but women normally won’t change their luck with men by being confident or
feminine. They need an abundance of both – confidence and femininity – to really crush it out there.
This book begins by examining the impact of third-wave feminism and its attendant bitchiness on America’s dysfunctional dating scene. It explores various subcultures of American women as case studies, points out conspicuous deficiencies in confidence and femininity, and suggests remedial measures. And, in the final chapter, it introduces 15 “Keeper Principles” for women who want to become even more confident, feminine, and capable of turning the heads and winning the hearts of America’s best men.