The online world is fraught with danger.If you’re about to create a website and launch your business online, you need to be aware of the risks and pitfalls that lie in wait.
It’s not uncommon for ill-advised business owners to lose everything simply by being unaware of certain legal issues.Here’s the blueprint that will not only cover your arse, but quite possible save your arse too.
Easy to read and understand, it will give you an insight into those tricky legal aspects you didn’t even know existed.Find out how your particular business might be at risk, and what you can do to safeguard and protect it in a variety of situations.
Get practical advice on the basics of setting up a secure, stable website and learn how to avoid trouble right from the outset.
Don’t miss out. The advice offered in Cover Your Arse Online will prove to be an invaluable resource for the safety and well-being of your business.
Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.
No one uses yellow pages anymore. If you want to find anything, you just search online. So if you are one of the 78% of Australian businesses, 56% of US businesses or 68% of UK businesses not already online, you are missing a lot of customers.
Just think about your own behaviour.
The last time you wanted to find a new mobile phone, what did you do? You search online for features and plans before heading down to your local supplier to really see what it looks and feels like. We do the same with vehicles, household items and even education.
Loads of retailers are now enabling people to buy online and pick up in store, adapting to online shopping habits really well. They still provide the option of delivery, but they have anticipated that you’d rather collect your new item straight away than wait a week.
So what’s stopping you getting online?
This book has been designed to alert you to the risks you might not really understand, help you get your business online, explain the key concepts in a practical way to give you peace of mind and cover off the legal issues that might otherwise be holding you back.