Shanda Trofe
Author Name: Christopher Goff
As the highly anticipated follow-up to his book, Starting Simple: Sales Compensation, Christopher Goff offers additional insights into the sales compensation planning process along with hands-on, guided exercises to help you build out your organization’s ideal plan, evaluate existing plans, or revamp outdated plans. Startups, non-profits, and entrepreneurs will gain the knowledge and experience typically reserved for enterprise-level organizations.
Among other things, this workbook will guide you through:
Among other things, this workbook will guide you through:
- The principles of successful sales compensation practices.
- Practical and easy to understand guidance for hiring your first salesperson.
- Step by step processes for establishing a sales incentive plan from scratch.
- Foundational steps for implanting an incentive strategy that will grow along with your company
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